Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. That way, you stay in the loop on what is happening in the local area. 6. Its expected in business. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. They better like it, or youre going to get blocked! This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Its a common issue, and sometimes when times are good, it doesnt feel necessary. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Twitter posts with visuals get up to 5x more engagement. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Its time to look inward to your database. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Tips For Preparation 1. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! A few days ago I followed a search link and saw some advice that I thought was terrible. You can get his full briefing in this video. (MAKE SURE your contact deets are in your profile!). If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. As a result, its upset a lot of our existing lead sources as well. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Add your signature and contact information including your location. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Now that is a good introductory letter, Marte. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. When you target through every channel like this, you are in your SOIs brain. 2. emails to my SOI.. just can't do it. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. That is why social media is helpful. Look, we get it. You made your calls and used your Realtor sphere of influence scripts. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Its very simple. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Let them know that this is good news for them as well as for you. Do your prospects know? Now that you know you DO have a sphere of influence, lets take a look at whos in it. If you dont have a drip campaign set up yet, dont worry. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. They already know you. Yes, it is true that most people use the internet when they are looking for products and services that they require. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style How do you write a client letter to your sphere of influence and past clients? If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. If you dont know what to write, use my Event Themed Keeping in Touch Letters. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Be clear that you have no agenda. This takes some time. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. And then you reached out via Facebook. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. It would go like this. They better like it, or you're going to get blocked! Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Save my name, email, and website in this browser for the next time I comment. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Real estate letters to clients samples help with R. That is how you can really add someone to your sphere of influence. I can see on social media that you are doing quite a bit of traveling and having a great time. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. (True Story)Order Your Here! Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. (One of my recent clients almost got badly burned by an inflated zestimate!). Make sure you select something that shows just how well you know them. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. You can easily change up that second line to refer back to any relevant life, community, or even social media event. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Are you sure you want to report this blog entry as spam? Welcome to our Marketing Mastermind series for real estate agents. I'm so not into the self praise thing but see so many excellent examples of how to do it right. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. The art of the personal written word is dwindling. Looking forward to catching up with you soon!. Jennifer - I really needed to read this!! Love it or hate it, email cannot be ignored. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. I especially liked your photos of the latest outing you had at Russian River. Theres really no right or wrong way to segment your list. Your email address will not be published. And yes, for years they have been. Own it! Hey would you do me a favor, Aaron? Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Offer something of value. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. They got 34 percent from repeat business. I mailed them a postcard because I was afraid to pick up the phone and call them. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. You didnt think we were going to let you off the hook, did you? He is CEO of Agent Dominator.
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